Aiden Sharma

Yes, finally. This one took the most time and the most restarting. Years went into imagining what Lust Text should look like and how it should structurally behave in order to truly improve upon a setting that includes any of the Lust typefaces. I approached it as much from the side of the type designer, as I did a potential user. The flow, the warmth, the personality needed to be there, but all of the excess had to be removed responsibly. In the process, and in need of inspiration, I looked backward to historical artifacts and precedent. In each early Lust Text approach, the solution was lackluster and/or vanilla and not actually a ‘Lust’ typeface. The exercise was not in vain though. By exploring past examples, I found my footing drawing for media now and how it might be used later—all the while, producing seamless, elegant curves and restrained indulgence (that sounds almost silly to say, but I like it).

The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.

Film-P2 is an Ultra Condensed sans serif display typeface designed by Bartosz Panek.

It is the follower of the geometric 'Film Poster' (https://www.myfonts.com/fonts/fontsphere/film-poster/)

which was inspired by futuristic movie posters.

In Film-P2, the letter design is more neutral, the font is more versatile, but no less expressive, which was one of the assumptions of the project. This allows many different application possibilities. In titles, headings, longer text compositions, bold and custom juxtapositions, and in many different formats.

The differences in the width of the letters in the narrow, regular, wide versions are not significant, they are fairly balanced, but they give a lot of variation depending on the method of application and design characteristics, e.g. text size, background type, etc.

The entire Film-P2 family offers many creative possibilities in graphic design, branding, printing and website design.

Each font include multilingual support, numerals and a large range of special characters.

Cherston this is a beautiful font family that includes 10 styles. Display Sans with sharp corners, rounded and rough style, made in three weights, light, regular and bold. This family also includes handwritten script fonts, it fits perfectly with this family, you can use it as an additional or main one. In this font, all the letters are uppercase, you will find a variety of ligatures and alternates that will help you create a unique design for your project, try to change the ligatures and alternatives and you will see how many options you can choose.

Ace Attitude is a friendly, readable font with character and flair. When I started designing this font I wanted something that was readable as well as interesting and appealing. Something that showed character. When I look at this font now I think of an old fashioned aviator. One of those poeple that likes to show off and have fun but can still follow rules.

This font is perfect for logo's and branding. But its also very versatile would be great in things like magazines, posters, packaging, billboards, etc.

Ace Attitude has 825 glyphs and includes features such as small caps, ordinals, ligatures, fractions, tabular numbers, proportional numbers, subscript, superscript, numerators and denominators. It also has an impressive 179 Contextual alternates. These are like ligatures, but oh so much better. These contextual alternates will give any project that personal touch - all without any extra effort.

The FF Nort™Headline is the ideal companion to the already released FF Nort typeface family.

It is open, inviting, highly legible, strikingly handsome and a comfortable performer on screen and in print.

As a powerful display type tool, it is perfect for headlines, navigational links and banners.

OpenType® Pro fonts of FF Nort Headline, have extended character sets that support most Central European and several Eastern European languages – including Greek and Cyrillic. Graphic communicators will also benefit from the additional ligatures, and suite of symbols and signs.

FF Nort’s designer Jörg Hemker has a background in corporate and governmental design and has received a variety of awards for his work – including the prestigious German Red Dot Design Award. He works as a freelance graphic and branding designer and is a lecturer in type and typography at the University of Applied Science in Hamburg

Skate is a multifunctional font family of a script in five weights and a bold complementary sans. It is a versatile combination that works best in large sizes - think billboards, posters, magazine and website headlines, as well as packaging. The Skate family is edgy and packs quite a punch which also makes it suitable for branding projects that rely heavily on type. Both the script and the sans have Latin Extended and Cyrillic support, while the script also comes with a variety of ligatures and stylistic sets for even more design freedom. The Skate family was inspired by urban culture, so it is a great fit for projects that cater to a bold and youthful audience.